Showcasing Your Company | Using Web Marketing Video Production to Explain Your Brand

Who is your company? What are your company's values? What makes your brand "THE BRAND" for people to choose?

These are questions you should ask yourself when deciding how you want to showcase your company's message.  This type of video will give audiences insight on your company/brand's personality and what makes it stand out to its competition.  Whether it's corporate or non-profit, a company video can show what your company's values are what drives you to do what you do.

Here is a video Savvy shot for Philabundance:

 

Showcase your responsible endeavours

Corporate Social Responsibility is a big part of many companies’ culture and ethos. Showing what initiatives your brand spearheads or takes part in is a great way to show potential clients and customers a little bit more about who you are and what you stand for. Many people take a companies’ ethics into account when choosing who to do business with, so showing what you do to make a difference in the world is a good way to build trust.

source | http://happyhourproductions.co.uk/news/2016/11/types-of-corporate-video/

Product Demo Video | "How do you use this?"

There is no better way than to show how your product works than to have visual proof of someone using it.  Whether it's more helpful to see someone's interaction with the product, which buttons to press and when, or even simply how to properly pick it up, having a visual moving image can help audiences understand better than plain words can.  And because most people are visual learners, it will give them quicker insight on how your product can be used most efficiently. 

Here is a product demonstration video for Soniclear:

Product demonstration videos

After watching a video, 64% of users are more likely to buy a product online* so instead of crafting compelling but long-winded product descriptions why not use video to showcase the product or service and how it works? This is especially effective if you have a lot of different features that can be hard to explain. Videos of this type can feature an actor or employee showing the product, an animation or even a whiteboard animation style video.

Google Chrome created a heart-warming video to showcase how the extensive features of Chrome can be used to document the life of a loved one. Whilst this video doesn’t go into all the finer details of Chrome, it gives enough of an insight for anyone wondering what the interface looks like and how it can be used. It’s also exactly the type of video content that is likely to get shared, spreading knowledge of the product even further.

source | http://happyhourproductions.co.uk/news/2016/11/types-of-corporate-video/

Brand Video | Your Message in Motion

A branding video is a condensed collection of information and visuals that give your audience a quicker, more efficient idea of what your company is all about.  This can be a video about your company's personality, how your products/services work, customer/patient satisfaction, or a combination of all three.  Your targeted audience will understand your brand in a simplified and short video rather than paragraphs of information.  

Check out life's little uncertainties in this branding film for the insurance industry:

This is the video that should sit on your homepage or About Us page. It needs to encapsulate your brand in one short, catchy video. You could use it to tell your brand story, highlight your values and what you stand for, or simply state what you do, why and how you are different from your competition. This should be the flagship piece of video content that communicates clearly to your customer who you are and why they should be looking at your site.

source | http://happyhourproductions.co.uk/news/2016/11/types-of-corporate-video/

Prompt and Circumstance: Stand out by using a Teleprompter

Savvy prides itself on creating compelling stories for all of our clients. One way to ensure the videos we create have high production value, look and sound great is the use of a tele-prompter.  While many may only be familiar with this tool as a standard for newscasters or presidential speeches it is actually commonly used for corporate video. Recently, Dallas Prompter blogged about the benefits of using a prompter for corporate video and we couldn't agree more.  Check out what they said and request a prompter for your shoot with Savvy!

"Why Use a Video Prompter?

An executive is rehearsing with an on-camera prompter for his video debut. After the first read-through, he asks, “Where’s the camera?” The director smiles and explains, “You’ve been looking at it. It’s right behind the teleprompter mirror.”

That’s how a prompter lets you read a script and look into the camera at the same time. You know what to say, so you can focus on the way you say it.

The ability to engage a live audience doesn’t necessarily translate into a strong presence on camera. When you see your listeners, you can respond to their subtle reactions. You don’t get the same sort of feedback from the glassy eye of a video camera.

Most people struggle to ad-lib on camera. If they accomplish a good “take” (usually after several attempts), they don’t remember what they said, so they can’t repeat it when the director asks for a retake.

(And why do directors ask for a second good take? In the trade it’s called a ‘safety’—just in case there’s physical defect on the tape, or a verbal bobble nobody caught.)

A prompter’s very affordable, especially when you compare it to the cost of the entire video. And it can help your personal ROI, too: you’ll record more good takes while expending less time and energy.

Request a prompter for your next video project and make your on-camera appearance easier."