Savvy

Showcasing Your Company | Using Web Marketing Video Production to Explain Your Brand

Who is your company? What are your company's values? What makes your brand "THE BRAND" for people to choose?

These are questions you should ask yourself when deciding how you want to showcase your company's message.  This type of video will give audiences insight on your company/brand's personality and what makes it stand out to its competition.  Whether it's corporate or non-profit, a company video can show what your company's values are what drives you to do what you do.

Here is a video Savvy shot for Philabundance:

 
Showcase your responsible endeavours
Corporate Social Responsibility is a big part of many companies’ culture and ethos. Showing what initiatives your brand spearheads or takes part in is a great way to show potential clients and customers a little bit more about who you are and what you stand for. Many people take a companies’ ethics into account when choosing who to do business with, so showing what you do to make a difference in the world is a good way to build trust.
source | http://happyhourproductions.co.uk/news/2016/11/types-of-corporate-video/

Testimonial Videos

Video testimonials are key to successful marketing for your brand. The majority of audiences are visual learners and nothing is more reassuring than real facts, real experiences, and real interaction from your patients/clients/customers.  For the healthcare market, this is an example of a patient testimonial Savvy produced for The Spine Institute of North America:

 

"You must have lots of great feedback from your clients and customers, raving about your products and services. Maybe they’ve provided you with case studies and quotes which you already share with other prospective customers. A great way to make this testimonial even more compelling is to film it. You can do a simple piece to camera where your clients answer questions about how your product or service helped them. You can also use text or animation to give important information and data about exactly what benefits your brand bought them. These testimonials can then sit on your website, ideally above the fold on a key landing page to help persuade viewers of your credentials. You can also use them in sales pitches and marketing emails."
source | http://happyhourproductions.co.uk/news/2016/11/types-of-corporate-video/

 

 

Jump for Joy: Joie Baby Spin 360

We used our handy drive-in white cyc studio to shoot the production; Allowing perfect white background and soft lighting for interior car shots.  The script was written with very legal specifics which had to be followed very carefully during the action, always fun with children and babies.  Post production was handled in-house using Premiere and After Effects.