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Combine a hurricane, a 23 piece orchestra, a shooting crew of 25, brand new surgical suites and you have the raw ingredients for a great TV spot for Shore Medical. As a co-creative and DP, this shoot was demanding, challenging, and entirely satisfying creatively.
Savvy prides itself on creating compelling stories for all of our clients. One way to ensure the videos we create have high production value, look and sound great is the use of a tele-prompter. While many may only be familiar with this tool as a standard for newscasters or presidential speeches it is actually commonly used for corporate video. Recently, Dallas Prompter blogged about the benefits of using a prompter for corporate video and we couldn't agree more. Check out what they said and request a prompter for your shoot with Savvy!
An executive is rehearsing with an on-camera prompter for his video debut. After the first read-through, he asks, “Where’s the camera?” The director smiles and explains, “You’ve been looking at it. It’s right behind the teleprompter mirror.”
That’s how a prompter lets you read a script and look into the camera at the same time. You know what to say, so you can focus on the way you say it.
The ability to engage a live audience doesn’t necessarily translate into a strong presence on camera. When you see your listeners, you can respond to their subtle reactions. You don’t get the same sort of feedback from the glassy eye of a video camera.
Most people struggle to ad-lib on camera. If they accomplish a good “take” (usually after several attempts), they don’t remember what they said, so they can’t repeat it when the director asks for a retake.
(And why do directors ask for a second good take? In the trade it’s called a ‘safety’—just in case there’s physical defect on the tape, or a verbal bobble nobody caught.)
A prompter’s very affordable, especially when you compare it to the cost of the entire video. And it can help your personal ROI, too: you’ll record more good takes while expending less time and energy.
Request a prompter for your next video project and make your on-camera appearance easier."
