Pre-production plays a huge role in any motion project. It is the necessary step (and step with most work to do) that compiles the necessary information for both parties involved-- crew and client. Since most of the work is done pre-production, it can help keep a tidy outline that keeps your project organized and running smoothly. Here is a list from a blog post we stumbled upon that nicely highlights the vital steps in video making:

Brainstorming
Research-Primary-Secondary
Proposal-Pitch(Synopsis)
Production Schedule
Budget
Storyboard
Location Recce -Risk Assessment
Contingency Plan -Back Up Plan
Shooting Schedule
Call Sheets
Production-Film Shoot -Shot Blog
Offline Edit -Rough Cut
Watch-Review=Online Edit

source | https://lukejames7.wordpress.com/unit-1/unit1-why-is-pre-production-so-important/

Who is your company? What are your company's values? What makes your brand "THE BRAND" for people to choose?

These are questions you should ask yourself when deciding how you want to showcase your company's message. This type of video will give audiences insight on your company/brand's personality and what makes it stand out to its competition. Whether it's corporate or non-profit, a company video can show what your company's values are what drives you to do what you do.

Here is a video Savvy shot for Philabundance:

Showcase your responsible endeavours

Corporate Social Responsibility is a big part of many companies’ culture and ethos. Showing what initiatives your brand spearheads or takes part in is a great way to show potential clients and customers a little bit more about who you are and what you stand for. Many people take a companies’ ethics into account when choosing who to do business with, so showing what you do to make a difference in the world is a good way to build trust.

source | http://happyhourproductions.co.uk/news/2016/11/types-of-corporate-video/

Pre-Production Steps to Help Your Video Project Run Smoothly

Showcasing Your Company | Using Web Marketing Video Production to Explain Your Brand