A branding video is a condensed collection of information and visuals that give your audience a quicker, more efficient idea of what your company is all about. This can be a video about your company's personality, how your products/services work, customer/patient satisfaction, or a combination of all three. Your targeted audience will understand your brand in a simplified and short video rather than paragraphs of information.

Check out life's little uncertainties in this branding film for the insurance industry:

This is the video that should sit on your homepage or About Us page. It needs to encapsulate your brand in one short, catchy video. You could use it to tell your brand story, highlight your values and what you stand for, or simply state what you do, why and how you are different from your competition. This should be the flagship piece of video content that communicates clearly to your customer who you are and why they should be looking at your site.

source | http://happyhourproductions.co.uk/news/2016/11/types-of-corporate-video/