Product Demo Video | "How do you use this?"

There is no better way than to show how your product works than to have visual proof of someone using it.  Whether it's more helpful to see someone's interaction with the product, which buttons to press and when, or even simply how to properly pick it up, having a visual moving image can help audiences understand better than plain words can.  And because most people are visual learners, it will give them quicker insight on how your product can be used most efficiently. 

Here is a product demonstration video for Soniclear:

Product demonstration videos

After watching a video, 64% of users are more likely to buy a product online* so instead of crafting compelling but long-winded product descriptions why not use video to showcase the product or service and how it works? This is especially effective if you have a lot of different features that can be hard to explain. Videos of this type can feature an actor or employee showing the product, an animation or even a whiteboard animation style video.

Google Chrome created a heart-warming video to showcase how the extensive features of Chrome can be used to document the life of a loved one. Whilst this video doesn’t go into all the finer details of Chrome, it gives enough of an insight for anyone wondering what the interface looks like and how it can be used. It’s also exactly the type of video content that is likely to get shared, spreading knowledge of the product even further.

source | http://happyhourproductions.co.uk/news/2016/11/types-of-corporate-video/

Prompt and Circumstance: Stand out by using a Teleprompter

Savvy prides itself on creating compelling stories for all of our clients. One way to ensure the videos we create have high production value, look and sound great is the use of a tele-prompter.  While many may only be familiar with this tool as a standard for newscasters or presidential speeches it is actually commonly used for corporate video. Recently, Dallas Prompter blogged about the benefits of using a prompter for corporate video and we couldn't agree more.  Check out what they said and request a prompter for your shoot with Savvy!

"Why Use a Video Prompter?

An executive is rehearsing with an on-camera prompter for his video debut. After the first read-through, he asks, “Where’s the camera?” The director smiles and explains, “You’ve been looking at it. It’s right behind the teleprompter mirror.”

That’s how a prompter lets you read a script and look into the camera at the same time. You know what to say, so you can focus on the way you say it.

The ability to engage a live audience doesn’t necessarily translate into a strong presence on camera. When you see your listeners, you can respond to their subtle reactions. You don’t get the same sort of feedback from the glassy eye of a video camera.

Most people struggle to ad-lib on camera. If they accomplish a good “take” (usually after several attempts), they don’t remember what they said, so they can’t repeat it when the director asks for a retake.

(And why do directors ask for a second good take? In the trade it’s called a ‘safety’—just in case there’s physical defect on the tape, or a verbal bobble nobody caught.)

A prompter’s very affordable, especially when you compare it to the cost of the entire video. And it can help your personal ROI, too: you’ll record more good takes while expending less time and energy.

Request a prompter for your next video project and make your on-camera appearance easier."