Savvy is introducing a two-part blog series about how video integration in marketing enhances companies marketing effectiveness and why video is needed now more than ever to promote a brand or product. Here are the first five reasons why a company should invest in video content.
1. Improved Search Engine Optimization
Search Engine Optimization is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results. It’s safe to say that every company or product needs a website in this technology age. The higher your webpage is listed on a google search result improves the chances of customers or consumers visiting your website. Did you know that having video content on your website improves the SEO? Adding video to your website can increase the chance of a front page google search by 53 times, according to Cosmo Score.
2. Higher Engagement
Weather it be on a social media post or on the company website, once the viewer/customer has their attention on the post, a video is more likely to get the customer engaged with the content. Engagement can be anything from commenting, posting or sharing content; with video, audiences are ten time more likely to engage.
3. Greater Optimization Opportunities
Strictly text blogs or social media posts are fine, but it is almost impossible to track how much of the post the audience consumed, if they re-read parts of it, or if they shared it with friends. Video content solves this problem. Video has a feedback loop built in; allowing the owner to measure click-through rate, drop-off points or number of times the video was viewed. This allows you to know what is working and what is not, so you can focus on the marketing strategy what really works for you and your audience.
4. Better Email Click-Throughs
Email is one of the most effective and fastest forms of communication. Getting emails right, without grammatical errors, takes time and no matter how well it is written recipients still may not take the time to read it. The use of video in emails has been shown to double click-through rates leading to more effective emails and in turn increasing the chance of your message resonating with audiences. The next time you send out a marketing email, integrate video.
5. Stronger Emotional Connections
Video is the most powerful way to evoke emotions both online and through a television screen. This is true because video offers different attributes beyond traditional text-based content; such as, tone of voice, facial expressions and music. Without emotion, the point of an advertisement can leave the audience's mind within minutes; however, with emotion through video, the message of the content is likely to resonate with the audience later in time, usually in a subtle or subconscious way.
These are just five reasons why it is imperative to integrate video content into digital marketing such as social media and blog posts. When looking to higher a production company/ video experts, consider Savvy Production; Savvy has expertise in every aspect in production from script writing to editing. Stay tuned for the next five reasons according to Savvy Production.