Santa Visits Savvy!

Introducing the newest addition to the Savvy team, the Blackmagic URSA Mini 4K EF Ultra HD Camcorder.  We are so excited to try out the new capabilites this camera offers.  It's compact design and 4K UHD shooting ability make it a perfect match for the Savvy team.  Shooting stunning footage in varied environments is what the Blackmagic is known for and we can't wait to see all it can do for our clients.  Check out some footage taken by others using this camera here:

 http://nofilmschool.com/2015/12/collection-ursa-mini-4-6k-footage

Pixels, Resolution and Content...Oh My!

With the holidays fast approaching the onslaught of options for televisions can be overwhelming. We are savvy to the pros and cons of this rapidly improving technology and pride ourselves on being able to handle work in various formats. But what really is the difference in all these numbers thrown at you by manufacturers?

4K and 1080p refer to the number of pixels in the image, 4K has four times as many pixels as 1080p.  UHD refers to footage shot in 4K and HD refers to footage shot in 1080p.  Currently, most TV's are upscaling 1080p footage to play on a 4K screen.  This can leave you underwhelmed as there is not a significantly perceivable improvement over the HD television most are used to watching. However, when 4K footage is shown on a 4K television the improvement is noticeable.

Cedric Demers does a great job of comparing the two formats in the link below. Check it out for more information.

 http://www.rtings.com/tv/learn/4k-ultra-hd-uhd-vs-1080p-full-hd-tvs-and-upscaling-compared